Introduction Wimbledon 2025 was not merely a tennis tournament—it was an experiential marketing and brand positioning masterclass. With marketing, advertising, and brand strategy professionals continually seeking means by which to pierce the clutter of a congested digital landscape, Wimbledon gave us a welcome case study of how subtlety, scarcity, and narrative-led experiences can craft an...Read More

Introduction: People talk. Today, in an ever-connected digital world, what people say about your business online matters more than ever. Whether it’s a glowing review or a customer complaint gone viral, your online reputation can forever change your brand. That’s where online reputation management (ORM) comes in—but what is online reputation management and why does...Read More

Introduction: The Future of Search Is Multimodal—Here’s How to Stay Ahead. Search has entered a transformative era. Users are no longer limited to typing a few words into a search bar. With advances from Google’s Gemini AI and GPT-powered search technologies, people now search using voice commands, images, text, and even combinations of these inputs—all in...Read More

Introduction: In the very competitive and digitally over-saturated world of today, marketers are always looking for trustworthy means to measure the effect of their tactics. Marketing Mix Modeling (MMM) in 2025 has become a must-have method to decipher the intricacy of multi-channel campaigns and fuel wiser investment. MMM combines statistical modeling with marketing insights, offering...Read More